Stand-Out Blogging for Photographers
Differentiate yourself from everyone else and attract the right clients through writing. Online experience will be back in spring 2020
Did you know your writing is what ultimately sells your photography?
For the past five years I have been soaking up marketing tips and tricks from courses, podcasts, mentors, webinars – you name it.
What have I learned?
Your imagery may be out of this world, but it is not the only factor that makes people book you.
"If you build it they will come" is more of an exception than a rule. Even if a potential client finds your photographs beautiful, they are faced with both internal and external obstacles when it comes to investing their money in a session.
Don't be fooled – even if clients are paying you, they really are investing in a transformation in their own life.
You can help them in their process of finding the photographer that is the right one for their transformation - YOU.
You need to create a connection with them, inspire them, so that you stand out from every other photographer they might consider. Heck, they might consider just the one photographer – you – because they weren't even looking for anyone until they came across your message.
In fact, they might already decide to work with you, before you've even communicated with them personally.
And how do you make this happen? With your writing.
That’s where this workshop comes in.
"I always thought that writing was a gift that only a few possessed. In just a week Jenna was able to help me find the right words to express myself. She guided me and she showed me how to get rid of my Blank Page Syndrome. And what amazed me the most was that she did it effortlessly."
Benefits of blogging and writing for your business:
- Helps you distill your thoughts and ideas down into elements that you can use throughout all your marketing copy (website, social media, email newsletters...)
- Attracts clients with similar beliefs, values, and priorities as you have
- Boosts your SEO
- Hows your expertise and personality
- Stand-out writing helps prime your client to work with you – before you've even communicated with them personally. This might mean less inquiries, because your writing helps weed out the inquiries that were never going to book anyway.
- Blogging and leveraging writing for your business is FREE!
What the workshop is about:
- Learning at your own pace, community support from a small group of photographers, as well as 1-on-1 time for a personalized experience
- Giving you the confidence to write effective copy for your business, whether it is for your blog or other types of marketing.
- "Recipes" to fall back on whenever you are feeling stuck with writing.
- Helping you stand out from all the other photographers, who are busy writing copy that doesn’t compel photography clients – if they are writing at all.
- Supporting you in finishing the year strong
What this workshop is not:
- Focused on regular session blog posts – but it will help you with those, too!
- A promise of viral content
"Jenna makes what is a difficult topic (for me!) seem so straight-forward and easy to grasp.
A 6 week online experience, next round in early spring 2020
4 weeks of workshop materials, released every Monday
1 breather week for writing and contemplating
Group video calls once a week the first 5 weeks
One 60 minute 1-on-1 call (during weeks 6-8) tailored to your needs
Bonus modules for extra marketing support
*Even though the focus of the workshop is on blogging, it really is a vehicle for making you think differently about any writing you do in your photography business
Introduction: What you need to know to get the most out of this workshop
A little look at ourselves, to be able to stand out.
Week 1: Blog post types – and how to come up with ideas for them
No more angst around what to write about, even if you haven't had recent sessions to blog.
Workshop action: You will have a few topics to write about during the upcoming weeks.
Week 2: How to make your writing more compelling to clients
Tips that have blown my mind when it comes to catching your reader's attention.
Workshop action: You'll outline your blog posts and use the tips from this lesson to connect your reader to what you have to say.
Week 3: Structuring
How to construct your blog post to keep your reader's attention.
Workshop action: You'll flesh out your blog posts, talk about finishing strong, and decide on a title for each.
Week 4: Quick tips to improve your writing
Very few readers will notice "bad writing" – so never beat yourself up about that. However – the stronger your writing becomes, the easier it is to compel your readers. You can use all of these nuggets together or slowly learn to take advantage of them one by one.
Workshop action: You can tweak your blog posts for better impact.
Week 5: A breather from materials, while you work on your writing
Week 6-8: 1-on-1 call
You'll book one 60 minute 1-on-1 call to work on any writing of your choice. It can be the blog posts you've worked on during the workshop, or your about me page, home page, marketing materials – it's up to you.
Bonus: What to do about writer's block (available week 4)
What you can do about writer's block and how to establish writing habits that work for you.
Bonus: Get the most out of your writing (available week 4)
How writing blog posts will support you in writing other marketing copy.
Repurpose and recycle to save time.
Bonus: 15 rinse-and-repeat social media caption ideas (available week 4)
A list to refer to when you sit down to batch-write your social media content, so that you won't have to stare at that blinking cursor anymore.
Helping fellow photographers get more of the right clients through improving their marketing copy.
In my previous life as a psychologist I learned to connect the dots. And during the first few years of my business I realized that I had to connect the dots between someone seeing my photography and handing me their credit card information, because just showcasing my photography didn't work.
Since then I've built a reputation for being that documentary family photographer that blogs a lot – and I am so excited to share the key takeaways that I've learned about writing for your business over the past few years.
Frequently Asked Questions
Twiddling your thumbs while waiting for clients to find you gets you zero bookings.
So join me in this 6 week experience and get active about your marketing.
Limited spots for an individualized experience.