Stand-Out Blogging for Photographers

Differentiate yourself from everyone else and attract the right clients through writing. Online experience will be back in spring 2020

Did you know your writing is what ultimately sells your photography?

For the past five years I have been soaking up marketing tips and tricks from courses, podcasts, mentors, webinars – you name it.

What have I learned?

Your imagery may be out of this world, but it is not the only factor that makes people book you.

"If you build it they will come" is more of an exception than a rule. Even if a potential client finds your photographs beautiful, they are faced with both internal and external obstacles when it comes to investing their money in a session.

Don't be fooled – even if clients are paying you, they really are investing in a transformation in their own life.

You can help them in their process of finding the photographer that is the right one for their transformation - YOU.

You need to create a connection with them, inspire them, so that you stand out from every other photographer they might consider. Heck, they might consider just the one photographer – you – because they weren't even looking for anyone until they came across your message.

In fact, they might already decide to work with you, before you've even communicated with them personally.

And how do you make this happen? With your writing.

That’s where this workshop comes in.

"I always thought that writing was a gift that only a few possessed. In just a week Jenna was able to help me find the right words to express myself. She guided me and she showed me how to get rid of my Blank Page Syndrome. And what amazed me the most was that she did it effortlessly."

- Lavinia

Be in the know!

Be the first to hear about the next round – and get an exclusive early bird offer available only for newsletter peeps. PLUS challenges and the occasional tips and tricks that I can't wait to share!

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    Benefits of blogging and writing for your business:

    • Helps you distill your thoughts and ideas down into elements that you can use throughout all your marketing copy (website, social media, email newsletters...)
    • Attracts clients with similar beliefs, values, and priorities as you have
    • Boosts your SEO
    • Hows your expertise and personality
    • Stand-out writing helps prime your client to work with you – before you've even communicated with them personally. This might mean less inquiries, because your writing helps weed out the inquiries that were never going to book anyway.
    • Blogging and leveraging writing for your business is FREE!

    What the workshop is about:

    • Learning at your own pace, community support from a small group of photographers, as well as 1-on-1 time for a personalized experience
    • Giving you the confidence to write effective copy for your business, whether it is for your blog or other types of marketing.
    • "Recipes" to fall back on whenever you are feeling stuck with writing.
    • Helping you stand out from all the other photographers, who are busy writing copy that doesn’t compel photography clients – if they are writing at all.
    • Supporting you in finishing the year strong

    What this workshop is not:

    • Focused on regular session blog posts – but it will help you with those, too!
    • A promise of viral content

    "Jenna makes what is a difficult topic (for me!) seem so straight-forward and easy to grasp.

    By the end of her free 5 day blogging challenge I had completed my first blog post, plus found my motivation to start tackling my list of blog ideas. I wrote this list about two years ago but had no clue how to start tackling it. On my second blog attempt, a family turned from a “maybe one day” client into a booked shoot. This was all based on what I’d managed to teach them through my post.

    If you find blogging or any type of website writing a challenge then definitely jump into Jenna’s course with both feet :)"

    - Tori

    A 6 week online experience, next round in early spring 2020

    4 weeks of workshop materials, released every Monday

    1 breather week for writing and contemplating

    Group video calls once a week the first 5 weeks

    One 60 minute 1-on-1 call (during weeks 6-8) tailored to your needs

    Bonus modules for extra marketing support

    *Even though the focus of the workshop is on blogging, it really is a vehicle for making you think differently about any writing you do in your photography business

    Workshop outline

    Introduction: What you need to know to get the most out of this workshop

    A little look at ourselves, to be able to stand out.

    Week 1: Blog post types – and how to come up with ideas for them

    No more angst around what to write about, even if you haven't had recent sessions to blog.

    Workshop action: You will have a few topics to write about during the upcoming weeks.

    Week 2: How to make your writing more compelling to clients

    Tips that have blown my mind when it comes to catching your reader's attention.

    Workshop action: You'll outline your blog posts and use the tips from this lesson to connect your reader to what you have to say.

    Week 3: Structuring

    How to construct your blog post to keep your reader's attention.

    Workshop action: You'll flesh out your blog posts, talk about finishing strong, and decide on a title for each.

    Week 4: Quick tips to improve your writing

    Very few readers will notice "bad writing" – so never beat yourself up about that. However – the stronger your writing becomes, the easier it is to compel your readers. You can use all of these nuggets together or slowly learn to take advantage of them one by one.

    Workshop action: You can tweak your blog posts for better impact.

    Week 5: A breather from materials, while you work on your writing

    Week 6-8: 1-on-1 call

    You'll book one 60 minute 1-on-1 call to work on any writing of your choice. It can be the blog posts you've worked on during the workshop, or your about me page, home page, marketing materials – it's up to you.

    Bonus: What to do about writer's block (available week 4)

    What you can do about writer's block and how to establish writing habits that work for you.

    Bonus: Get the most out of your writing (available week 4)

    How writing blog posts will support you in writing other marketing copy.

    Repurpose and recycle to save time.

    Bonus: 15 rinse-and-repeat social media caption ideas (available week 4)

    A list to refer to when you sit down to batch-write your social media content, so that you won't have to stare at that blinking cursor anymore.

    Your Instructor

    Jenna Christina
    Jenna Christina

    Helping fellow photographers get more of the right clients through improving their marketing copy.

    In my previous life as a psychologist I learned to connect the dots. And during the first few years of my business I realized that I had to connect the dots between someone seeing my photography and handing me their credit card information, because just showcasing my photography didn't work.

    Since then I've built a reputation for being that documentary family photographer that blogs a lot – and I am so excited to share the key takeaways that I've learned about writing for your business over the past few years.

    Frequently Asked Questions

    When does the workshop start and finish?
    The next round of the workshop will most likely be in early spring 2020. You can download all the materials to keep forever.
    How long do I have access to the workshop?
    You can access the workshop on this platform for at least 3 months starting on August 19, 2019. However, you can download any of the documents and in that way have lifetime access to them.
    What if I am unhappy with the workshop?
    I would never want you to be unhappy! The benefits of this course are highly dependent on You doing the work. If you feel that you have put in your very best effort and are still unsatisfied with the workshop, contact me within 60 days of purchase. Show me that you have done the work required for each week (attach a PDF, pictures or document showing that you've worked on each week) in addition to having the 1-on-1 call with me, and I will refund your purchase.
    How will you deliver the content?
    Every Monday I'll release the materials for the week's topic. Weekly group calls will be scheduled either Thursday or Friday in weeks 1-5. You will be able to book your 1-on-1 call within weeks 6-8. If those weeks don't work for you, I can in some instances book a date outside of those weeks.
    I don't have the time/money right now. Will you offer this again?
    I do not know yet whether or not I will offer this workshop again. I might launch a new iteration of it, which would also mean that the price would go up. You will have access to these materials for a minimum of 3 months, as well as the ability to download them, which means that you can do them at your own pace.
    Do I need to be a documentary family photographer to get the most out of this workshop?
    While I'm a documentary family photographer, the workshop will work for any photographer who works with families, couples, individuals, maybe small business owners across portraits, lifestyle sessions, and documentary work. It may not be a great fit if you simply sell your art (without a direct private client) or if you work with big companies. Please feel free to send me an email if you have questions related to this!
    How much time should I plan for the workshop?
    I try to keep the weekly videos to under 20 minutes. Beyond that, I recommend you set aside about 2 hours per week to do exercises and work on blog posts – the more time you have, the deeper you can go into this and the more blog posts you'll craft during this workshop.
    I'm a beginner with not a lot of sessions – will this work for me?
    YES! You don’t need to have a lot of sessions under your belt to write the type of blog posts we cover in this workshop – but you do need to have photographs.

    Twiddling your thumbs while waiting for clients to find you gets you zero bookings.

    So join me in this 6 week experience and get active about your marketing.

    Limited spots for an individualized experience.

    Be in the know!

    Be the first to hear about the next round – and get an exclusive early bird offer available only for newsletter peeps. PLUS challenges and the occasional tips and tricks that I can't wait to share!

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      This course is not open for enrollment.